Consumer Behaviour Essay Example | Topics and Well Written Essays - 2000 words - 8

Consumer Behaviour - Essay Example 2003, p. 285). Fair trade influence organizations and movements of products in the third world countries by ensuring that consumers pay fair prices for the products. Also, it ensures producers have healthy working conditions, and their rights are preserved from exploitation by some unethical consumer behaviors (Auger & Devinney 2007, p. 361). It is important to note that ethical consumer behaviour allows users to express their personal feelings freely and show the sense of responsibility to societies. It also enables them appreciate products from different companies (Auger et al. 2003, p. 299). Hines and Ames (2000), affirms that 68% of the population buys a product from a company because of the company’s ethical reputation. Also, they argue that 51% of the population makes purchases in different companies due to its behavior. This indicates that a higher per cent of the population are driven by the ethical standards of a producer to buy their products, and this encourages fair trading (Auger & Devinney 2007, p. 365). If the ethical reputation of a company is not standard, then most consumers will tend shy away from purchasing their products. This unethical behaviour can be in the forms of prices or the poor qualities of their products. It can also be due to weak and unhealthy working conditions of the workers and the violation of the consumer rights (Arvola & Vassallo 2008, p. 445). According to a study of a group of European consumers, indicates that most of the consumers are willing to pay more money for proved ethical products from the companies. These consumers are also willing to import ethical products from the producers in the developing countries thereby improving the standards of the producers. In his study of Belgian consumers, Dolan (2009, p. 38) indicated that most of the consumers are willing to pay about 10% more for fair-trade despite the country of