CIPR Internal Communications Coursework Example | Topics and Well Written Essays - 500 words

CIPR Internal Communications - Coursework Example ce, â€Å"forums, blogs, and social networks,† to make it easier for their employees as well as stakeholders, to not only collaborate but also to connect with one another (Stratmann, 2012, p.1). Social media has proven to be a very vital tool in enhancing the effectiveness of an organisation’s internal communication. With social media inn internal communication come a lot of benefits. For example, social media enable organisations to have â€Å"real-time, authentic† communication with their staff. They also encourage open communication amongst members of an organisation since any member who wishes to contribute to a discussion is always free and able to do so. As such, it enables a smooth flow of communication throughout an organisation. In addition, if one is a member of a multinational organisation, then they can easily communicate to people world-wide, and on a â€Å"more involved level† rather than just through email or through phone. This has been made even better due to the availability of pictures and profile as well as forum features on social sites like Facebook and MySpace (Stratmann, 2012, p.1). VetsNow is an example of an organisation that has successfully used social media in its internal communication. It is an organisation that provides â€Å"out-of-hours veterinary care† all over the UK. Their main aim of adopting social media in internal communication was to strongly engage their internal â€Å"stakeholders.† At VetsNow, employees work both alone and at odd hours. As such, social media would provide its workers the rare opportunity of interacting with one another in person even if at different stations of work. They also saw it as a way of encouraging the sharing of information among employees and stakeholders, and through this exchange of information, they would not only regulate but also improve â€Å"clinical standards and practices† throughout the industry better. This would in turn make them global experts in â€Å"Emergency and Critical Care†