The Globalisation of Logistics and Supply Chains Coursework

The Globalisation of Logistics and Supply Chains - Coursework Example This paper illustrates that every business needs to have an effective strategy that enables it to be strategically ready to deal with the effects of globalization. There are some scholars who believe that globalization only causes problems; contrastingly, some believe that it has both challenges and opportunities that businesses can exploit. Those who are anti-globalization are usually concerned that the phenomenon will cause economic catastrophe and that it should, therefore, be avoided. Anti-globalisation individuals look at globalization from a political point of view and argue that it will have a negative effect on economies around the world (because politics affect economies, so those who are against the globalization believe that globalization makes it easier for international politics affect economies negatively). However, globalization can also be examined from a business point of view. The 19th century was the dawn of globalization. According to Rugman and Collinson, if the right strategies are implemented, firms—and especially big firms, such as multinationals—can benefit a great deal from globalization. According to Worthington and Britton, the firms that have been able to develop an effective global strategy have also been able to advance their interests and increase their global market share while improving their sales and profit margins. A very good example of this is Coca-Cola, which was one of the first multinational firms to begin formulating and implementing a global business strategy even before the debate on globalization was ignited. Because of this, the company was able to come up with ways to take over the global soft drink market, and today, the firm’s products are available and adored all over the globe, even in the least developed regions. This has made Coca-Cola the leader in its industry. Market participation refers to the ways in which firms are able to participate in strategic markets around the world. The worl d consists of more than 200 countries, and even the most globalized firms have been unable to reach all these countries.